This is the first cooperation between COOR and APIYOO(a young brand).
It took half a year to polish the product from consumer psychology, product experience to brand tone, all upholding the natural, comfortable, effective personal care concept with high-quality care products and share that among younger consumers.
In this process, COOR provided a comprehensive design strategy solution to help start-up brands gain user value. After two years of efforts, APIYOO electric toothbrush has outstood in the same industry and its sales volume of single product in all e-commerce platform has exceeded 5 million. Eventually, APIYOO has successfully become one of the leading personal care brands at home and abroad.
COOR is honored to be in the whole design process. We believe that innovative products can win new market plans and help new brands break out rapidly.